Google Adsense is one of the finest monetizing networks to make money online from your blog. If your blog is getting significant traffic, then you can earn a good income by using Google Adsense high paying keywords in your blog posts.
If you are serious about making money online with Adsense and building a successful business, I suggest you target these top paying keywords and industries.
I broke down this post by:
- Top paying Adsense keyword industries
- Types of ads that pay the most
- Exact long-tail keywords that have insane CPCs
- 4 Bonuses to make even more money with Adsense
Here are the top 10 highest paid Adsense keywords for 2018 and 2019 (by industry/niche):
- Insurance $57 CPC
- Gas/Electricity $54 CPC
- Mortgage $47 CPC
- Attorney $47 CPC
- Loans $44 CPC
- Lawyer $42 CPC
- Donate $42 CPC
- Conference Call $42 CPC
- Degree $40 CPC
- Credit $38 CPC
Why do these Adsense keywords pay so much?
Because the companies behind the ads have a high customer value and can afford to spend a few hundred bucks to acquire a customer. It all boils down to their business economics.
So, how can you profit from this data and rake in thousands of dollars each month?
Let’s run through a hypothetical example.
- You notice that insurance related blogs will carry a high CPC.
- You then research a few keywords and find that “car insurance companies” pays decently well.
- You get to writing the best article you can on car insurance companies
- With an amazing on-page SEO, you are able to get your blog post high on google rankings,
- You get a good amount of high quality organic traffic to your site, and then monetize into more Adsense revenue.
Which Adsense ads pay the most?
In addition to picking the best niche for adsense, you also have options as to which ad type to show. The options are: 1) text & display 2) matched content 3) in-feed and 4) in-article.
In my own experiments, I’ve found higher click through rates with native in-article ads. Those ads perform the best on any of my sites.
The in-article ads will naturally blend with your content and display midway through your blog post. I like these types of ads because they are contextual and usually receive a good amount of clicks.
Sidebar ads are not as good since we are already trained to tune them out.
Pro tip: Use Auto Ads by Google
Adsense Auto Ads take advantage of machine learning and place themselves automatically on your site where Google thinks they will perform well.
Google has been testing the Auto Ads feature as a beta since September of 2017 and recently (early March) released this feature to everyone.
Since Google has millions (if not billions) of sites to test, they will most likely be better than you or me when figuring out the right type and placement of the ads.
The only downside of this is that you won’t have much control of how many ads are shown or where they are placed, which if you are picky, might annoy you.
To set up Auto ads on your site, follow these steps:
- Sign in to your AdSense account.
- In the left navigation panel, click My ads.
- Click Auto ads.
- On the “Choose your global settings” page, use the controls to select the ad formats that you’d like to show.
- Leave Automatically get new formats selected if you want AdSense to automatically add new ad formats to your global settings as they become available.
- Click Save.
- On the “Place code on your page” page, click Copy code.
- Paste the ad code between the <head> and </head> tags of each page where you want to show Auto ads. If you’re not sure how to do this, see Google’s Code implementation guide.
Bonus Keyword Industries/Niches
Here are other high paying keywords that you can target in your blog posts
- Treatment $37 CPC
- Software $35 CPC
- Classes $35 CPC
- Recovery $34 CPC
- Trading $33 CPC
- Rehab $33 CPC
- Hosting $31 CPC
- Transfer $29 CPC
- Cord Blood $27 CPC
- Claim $25 CPC
==>>Don’t forget about the bonuses at the end where I show you how to find the best kws
Which exact keywords pay the most CPC on Adsense?
If you are looking for exact top paying keywords such as mesothelioma which pays $1000+ per click, you can check out the list compiled of 1M+ adsense keywords by GrepWords here. For instance, they reported the ultimate top paying keyword “mesothelioma survival rates” at $1006.56 per click.
Here are a few of my favorite top paid keywords per industry found through SEMRush (data for 2017 and 2018):
Mesothelioma Keywords sorted by CPC
Mesothelioma is a type of cancer that lines the lungs, stomach, heart, and other organs, and unfortunately can’t be cured. Nevertheless, treatment can help reduce the pain. People that contracted mesothelioma did so at their jobs so that is why you see searches like “mesothelioma attorneys”, “mesothelioma law firms” and “mesothelioma compensation”.
This is a very competitive keyword set so unless you can outrank WebMD and MayoClinic, I suggest you look for other industries.
*Competition of 1 means highly competitive.
Top Paying Keywords for the Lawyer Niche
Being a lawyer must be nice. You get to dress in a suit (which I love) and you also get to afford to spend exorbitant amounts of money for website traffic. Not too shabby.
Doctors keywords CPC Adsense
In this list you will find a mix of people looking for Physicians and people looking for a PhD program.
Best Attorney Adsense Keywords
I thought attorneys and lawyers were the same. Guess I was wrong.
Here are some other keywords pertaining to attorneys:
Bitcoin CPC Adsense KWs
I threw this one in because the crypto space is just so hot right now. These keywords are not the highest paying on my article roundup but I expect their cost per click to rise in the coming years.
Aside: I personally just love blockchain and cryptocurrencies. Actually, I love it so much that with my company Flux Ventures we launched an entire division just to buy and sell bitcoin and alt-coins.
Top Paying Insurance Related Adsense Keywords
The insurance companies surely make a killing from those outrageous premiums they charge us. Otherwise how could they afford all those TV commercials and these crazy spend on Adwords? If you are in the insurance blogging space, kudos to you. You’ve picked a winner.
And lastly, how could I forget this…
Best Digital Marketing/SEO Adsense Keywords
If you are a regular reader of my blog, you are most likely interested in all things online marketing / SEO so this list is for you:
Keywords to target if you are in the ‘software for fitness’ niche 💪
Aw man, you still forgot my industry…
No worries, you can find all these keywords (and more!) by going into SEMRush and clicking on Keyword Analytics > Phrase Match (or Related Keywords), typing the keyword(s) that you want and then sorting by cost-per-click.
Here are other ideas to do keyword hunting.
Now, onto my favorite part. The bonuses.
Bonus #1: Target these countries if you want to earn 10x more
Aiming for the right countries can really skyrocket your adsense earnings. Here are the top 10 countries to target:
If you take a look at this chart, you will notice that most of the countries in this list are first-world countries.
How do you target a particular country in your blog?
The easiest way is to blog in their native language. To get visitors from Canada, US, UK or australia, your blog must be in English. Similarly, write in German if you are looking for people from Deutschland.
You may also change your targeting settings under Search Console.
Bonus #2: Unlock even more revenue by blocking low CPC ads
As a publisher, you have a good amount of control as to which Ad Categories you want to show on your site.
If you are trying to raise the CPC, RPM or CPM of your Adsense ads, then I suggest you take a look at your ad performance and start blocking categories that are not paying well.
Here’s how you can do that.
- Go to Adsense and on the left hand column click on “Allow and Block Ads”
- Click on “General Categories”
- Sort by % Earnings (Ascending). You will now see something like this.
- In there you can take a look at which ads are taking a good amount of impressions but generating relatively low earnings. For instance, in this example the “Hobbies Games & Leisure” category is taking 4% of impressions yet just making 0.7% of revenue, so you can block it.
A word of caution: Don’t block too many categories or else you will significantly reduce the bid competition and will start driving your revenue down.
I hope you found this list of high cost-per-click keywords useful. Building a high grossing blog is a combination of picking a solid niche, doing SEO on your articles and having fun while at it.
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